Deputy Minister of Media Creativity
Agustini Rahayu
Agustini Rahayu is the Deputy for Media Creativity at the Ministry of Tourism and Creative Economy of the Republic of Indonesia. Having served in the ministry for over 25 years, she has been actively driving the development of Indonesia’s creative ecosystem, particularly in the film, animation, and IP derivative sectors, through cross-industry collaboration and youth talent empowerment. Her commitment lies in positioning local creative works as a force for economic growth and cultural diplomacy on the global stage.